What is a hashtag anyway?
A hashtag is defined as a good word or phrase preceded by a hash sign ‘#’. It is most commonly used on social media marketing sites to link messages or content to the precise word or phrase identified by the hashtag. Hashtags be able to group messages or posts from the hashtag. The energy of a hashtag is in the capability to search for the hashtag also to generate a set of messages or posts that contain the hashtag.
Why use a hashtag?
먹튀검증 From a marketing prospective the application of hashtags will:
Increase your promotional reach
Amplify your brand or company awareness
Focus your message on your own target market
Boost the likelihood of people finding your content
Improve your search engine optimization results
How can you work with a hashtag?
You first need to look for the objective of your marketing message and identify who you’re targeting with the content. After you have defined these requirements, now consider the following forms of uses for hashtags;
Company or Branding – this is normally unique to your organization or product brands. Likewise, also you can create this sort of hashtag with your company’s slogan or brand tagline.
A number of simple rules for any type of hashtag is KISS – keep it simple and short. A good example could be #EzineArticles for a company name or #BetterMarketingResults for a tagline. Remember no spaces between words in a hashtag.
Campaign or Promotional – select a unique phrase that best defines your promotional campaign for memory retention purposes. Your chosen hashtag must support the promotional campaign and can be used in all your marketing messages through the promotional campaign.
You must engage making use of your hashtag and encourage your market to likewise utilize the hashtag in their own communications and posts. Telstra’s #?ThanksThursdays and Air New Zealand’s #NoLagToLondon are examples for campaign or promotional hashtags.
Informational or Content – usually the use of these types of hashtags aren’t unique to your company but make reference to words or phrases which are normally used by your target audience in searching the web for content related to your business.
Business to business (B2B) oriented examples are #SEOTips and #ContentMarketing. Consumer focused businesses will utilise lifestyle oriented hashtags like #fitness and #fashionista.
Event or Activities – common usage are for business events like conferences, exhibitions or seminars while community gatherings or celebrations also attract the utilization of hashtags. #CeBIT2014 was recently utilized by CeBIT Australia’s IT Conference with #AdobeSummit used at the Adobe Digital Marketing Summit.
Geographic or Location – for a geographically based business targeting local clientele or perhaps a larger corporation with various geographic locations the usage of geographic or location hashtags is very relevant in focusing their messages with potential customers within these geographic locations of the business enterprise.
Your success in getting #BetterMarketingResults by using hashtags will result from keeping these hashtags simple, easy to remember and relevant to your target market. Furthermore, making sure you use the hashtags in your marketing messages and promotional content while at the same time encouraging and engaging together with your recipients using your hashtags.